Strategic and competitive analysis fleisher pdf free download

This second volume, following their wildly successful first book, delivers exactly what it promises--to assist analysts in developing high value insights, to aid them in making sense of the competitive environment confronting their organizations, and to guide them in advising decision-makers--all contributing integrally to organizational performance. This book joins their first volume as a "must have" addition to an analyst's toolkit.

I highly recommend it. Both books provide a comprehensive resource on analytical methods for the business and competitive analyst. I have found this book to be an excellent summary of many analytical tools commonly used by competitive intelligence, strategic planning, and marketing professionals, including some techniques that have not been well documented in the past. The standardized approach to describing methods is a welcome approach to showing how the methods work, as well as their history, applications, and strengths and limitations.

Excellent references are also included. The detailed step-by-step descriptions of how to use the methods with realistic examples is especially valuable.

I highly recommend this book for business analysis professionals seeking a basic reference on important tools or a readable source for learning about new methods. Brad Ashton, Concurrent Technologies Corporation "Governments and businesses, whether the emphasis is on product or service development, are all looking for the same thing, that next great new idea that help them position themselves effectively and successfully in the marketplace with consumers or with the voting public.

Through technology development in the last 15 years, more data is available to and within organization than ever before to help achieve this goal.

In Business and Competitive Analysis , Fleisher and Bensoussan have provided the pathway for data to be taken and mined and to be combined to find those insights. They have also cleverly to aid the reader and the practitioners of competitive analysis given strong definitions for clarity around the data mining area.

Anyone who is charged with competitive strategic analysis and intelligence must read this book. Now there's a comprehensive, immensely practical guide to today's best tools and techniques for answering tough questions and making actionable recommendations.

Next, the authors offer detailed guides on 24 of today's most valuable analysis models: techniques that have never been brought together in one book before. They offer in-depth, step-by-step guidance for using every technique-along with realistic assessments of strengths, weaknesses, feasibility, and business value. Bensoussan begin with a practical primer on the "process "and "context "of business and competitive analysis: how it works, how to avoid pitfalls, and how to communicate results.

The authors then present 24 of today's most valuable analysis methods. They cover "classic" techniques, such as McKinsey 7S and industry analysis, as well as emerging techniques from multiple disciplines: economics, corporate finance, sociology, anthropology, and the intelligence and futurist communities. Table of Contents: Preface 1. Performing the Analysis Process 3. Avoiding Analysis Pitfalls 4.

Communicating Analysis Results 5. Industry Analysis The Nine Forces 7. Competitive Positioning Analysis 8. Business Model Analysis 9. Benchmarking Analysis Accurate accounting is the key to a successful business. But when you're dealing with assets and …. Skip to main content. Start your free trial. Fleisher , Babette E. Show and hide more. Table of contents Product information.

Expert Opinion 2. McGraw-Hill References. Find more free essays like this one We have a large reference library of essays that you can use as research materials to help with your own writing check out our free business essays. Share this resource with your friends Start by pressing the button below! Author: Craig S. Fleisher Babette E. Read more. Competitive business strategy for teaching hospitals. Business as War: Battling for Competitive Advantage.